Brio Trains and Railways
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Brio 33044 Brio Deluxe Railway Set
£199.95 -
Brio 33048 Brio Freight Crane Set
£33.00 -
Brio 33205 Curved Roads
£11.25Out of stock
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Brio 33206 Straight Roads
£11.25 -
Brio 33208 Road and Rail Crane Set
£35.95 -
Brio 33209 Road and Rail Travel Set
£42.00
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Brio 33216 Brio Great Steam Engine
£15.95 -
Brio 33223 Mighty Red Action Locomotive
£15.95 -
Brio 33239 Big Green Action Locomotive
£15.95
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Brio 33245 Low Level Crane
£11.00 -
Brio 33278 Freight Gold Train
£14.95 -
Brio 33307 Advanced Expansion Pack
£21.25
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Brio 33311 Freight Express
£11.00 -
Brio 33334 Short Straight Tracks
£8.95 -
Brio 33342 Large Curved Tracks
£8.95
BRIO is best known for their wooden toy trains sets, sold in Europe since 1958. Most are non-motorized and suitable for younger children. The cars connect with magnets and are easy to manipulate; in recent years, the range has been extended with battery powered, remote control, and 'intelligent track'-driven engines.
The high quality woods used and the Swedish manufacture make BRIO toys more expensive than many other brands. Bouncy happy people is proud to be an official retailer and stock innovative toys such as Brios My first railway suitable for children as young as 18 months. BRIO’s name communicates quality, educational value, safety and reliability in a market that is increasingly characterised by disposability. The company’s brand retains its aura intact:
Today’s parents are even keener than earlier generations to give their children an emotionally and materially secure start in life. Many competitors, such as Plan Toys make products that are compatible with BRIO such as the plan toys parking garage.
BRIO is aiming at parents who see themselves as embracing socially responsible values rather than presenting itself as a luxury toymaker. The company’s products are designed to appeal to the kind of parents that want safe non toxic toys and are sustainable for many years of use.
BRIO has a long distinguished place in the history of toys. Brio is a wooden toy company founded in Sweden. Founder Ivar Bengtsson started to make toys in Osby, Scania, in southern Sweden. In 1908 Ivar's three sons took over and founded BRIO, which is an acronym for Bröderna ("brothers") Ivarsson [at] Osby. Today the toys are still made of wood and designed in Osby, the village where it all began.
Plan toys the eco toy company had a joint venture with Brio but in 2004 the Swedish Investment company Proventus became the major shareholder of Brio and Brio of Sweden moved most of their production to three factories in Guangdong Province, China. While their parents and grandparents could see widening prosperity across society, the future is no longer viewed with the same optimism. Parents now worry that their children will not have the same opportunities as they had. As a result they invest in their children’s wellbeing when they have the chance, suggesting that there is a strong market for children’s products with the values that BRIO embodies. Contemporary parenthood has become a choice rather than an inevitable phase in most adult lives. Parents now want to maintain their own way of life rather than find that their world is completely transformed by children, so they attach increasing value on style and mobility in their purchases of children’s products.
