News Tagged ‘wooden toys’

Toy Industry Christmas award winners for 2011

Wednesday, October 26th, 2011

Today the Toy industry launched their 2011 Dream Dozen Winners. Bouncy Happy People will be launching our Activity toys Top 10 best sellers for Christmas 2011 tomorrow. Criteria includes long term play value and sustainability.
Doggie Doo from John Adams
Fijit Friends from Mattel
Fireman Sam Pontypandy Rescue Set from Character Options
Kidizoom Twist from Vtech
LeapPad Explorer from Leapfrog
Lets Rock Elmo from Hasbro
Milky the Bunny from Flair
Monster High Lagoona’s Hydration Station from Mattel
Moshling Treehouse from Vivid Imaginations
Nerf Vortex Nitron Blaster from Hasbro
Ninjago Fire Temple from LEGO
Star Wars Ultimate Force Tech Lightsaber Assortment from Hasbro

About Dream Toys
Dream Toys is an important part of the toy industry calendar because this is when the Toy Retailers Association (TRA) sets out what it thinks are the ‘hot dozen’ toys for the Christmas ahead. One of these products normally goes on to win the coveted Toy of the Year award which takes place during the Gala Dinner on the opening night of Toy Fair.

The TRA considers itself to be perfectly placed to make these predictions – thanks in part to its 50 years of consumer knowledge and because it represents 75% of toy retailers. Industry insiders may balk at the annual list, not least because of its predictable and pedestrian nature, tending to focus on products with the most marketing clout and rarely ever featuring products from small or niche toy suppliers.

The Dream Toys 2011 Press Event
The nominees were announced at 7am on Wednesday 26th October 2011 and introduced to the media at a press event at St Mary’s Church in Bryan Square, London. The list got some good coverage on BBC Breakfast with Doggie Doo attracting the most giggles